About
For more than 25 years, Lárus Welding has advised businesses, investors and boards across the UK and Iceland on corporate finance, investment and strategic growth. His experience spans banking, private equity, mergers and acquisitions, corporate governance, and long-term value creation.
Benefiting from his results-driven and relationship-orientated approach, demonstrating an absolute commitment to the companies, initiatives, owners and employees he works with, Larus is known as a highly committed professional. Larus has an impressive track record of leading financing and M&A transactions to completion and has worked as an advisor to privately owned businesses and investment funds in the UK and in Iceland.
He has also served as a trusted board advisor in the UK and Iceland, where his expertise and experience in complex issue resolution has been utilised by a number of companies.
Lárus is Chief Financial Officer of Stoðir, where he works alongside CEO Jón Sigurðsson to support the firm's strategic investments and portfolio companies, dividing his time between London and Reykjavík.
Iceland Foods
He also serves as a director of WD FF Ltd, the holding company of Iceland Foods. His relationship with the retailer began in 2005 when he led the financing for founder Malcolm Walker's management buyout. He continued to advise the business before joining its executive team as Trading Finance Director from 2014 to 2016.
Arctic Adventures (opens in a new tab)
Lárus is the Chairman of the board of Arctic Adventures hf. since 2023.
Glitnir From May 2007 until October 2008, Lárus served as Chief Executive Officer of Glitnir Bank and led the bank through the unprecedented challenges of the global financial crisis.
Landsbanki (opens in a new tab)
Before joining Glitnir, Lárus spent four years leading Landsbanki's international banking business from London. During this period, he established the bank's leveraged finance capability, expanded its asset-backed lending operations, and led the opening of its Amsterdam branch. By the time he departed in 2007, the London and Amsterdam operations managed approximately £3 billion in combined assets and employed more than 150 people.
Early career
His earlier career included roles at Íslandsbanki–FBA and the Central Bank of Iceland.
Education
Lárus graduated from Harvard Business School Executive Education in Advanced Management Program in 2009 and from The London School of Economics and Political Science as Master of Science (M.Sc) in 2013.
Earlier Lárus graduated from The University of Iceland in 2001 with a Bachelor of Science (B.Sc) degree in Business Administration.
Throughout his career, Lárus has built a reputation for combining financial expertise with practical leadership and long-term relationships, helping businesses navigate growth, transformation and complexity.